What it was
DailyPay, the leader in earned wage access, wanted to build a new app that would offer earned wage access for free, and bundle it with best in class neo-banking features.
Why we did it
Relieve our users of the biggest friction point - transfers fees. Retain DailyPay users post job termination.
What I did
As the Lead Product Designer and Design Manager, I designed the app from the ground up, including UX research, UI design, user testing, brand design, debit card design, and the beginnings of a component library and design system. I also managed one product designer on the project.
What the results were
After launching this new app we achieved …
4.9 stars on the App Store
66% enrollment rate (greatly surpassing our goal metric)
45% direct deposit switch rate (meeting our goal metric)
Overview
Full case study on request
High level journey
Users didn't understand our direct deposit language, thus felt "tricked" into switching direct deposit
Onboarding needed more focus on the main value prop
Transactions
Onboarding animations
Interaction Design
A sampling of scroll behaviors I worked on:
Icons & theme exploration
