What it was
DailyPay, the leader in earned wage access, wanted to build a new app that would offer earned wage access for free, and bundle it with best in class neo-banking features.
Why we did it
Relieve our users of the biggest friction point - transfers fees. Retain DailyPay users post job termination.
What I did
As the Lead Product Designer, I designed the app from the ground up, including UX research, UI design, validation testing, brand design, debit card design, and the beginnings of a component library and design system. Eventually managing another designer on the project.
What the results were
After launching this new app we achieved …
4.9 stars on the App Store
66% enrollment rate (greatly surpassing our goal metric)
45% direct deposit switch rate (meeting our goal metric)
Overview
Full case study on request
Transactions
Onboarding animations
Interaction Design
A sampling of scroll behaviors I worked on:
Icons & theme exploration
